« Blawg for Profit - call reminder | Main | Home Office Lawyer Featured Blawg »
Once again, the ABA has not disappointed me. It recently published its 50 ways to market your practice. I read, re-read and re-read the list again. Am I missing something? Where is blogging mentioned as a way to market your firm?
Is it because the ABA just doesn't get it? And if I did miss it in this list of marketing tools that have been around since they started to use carbon paper, someone please tell me.
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452920569e200e54f0e99938834
Listed below are links to weblogs that reference ABA’s 50 Ways to Market Your Practice:
» Blawging from Unspun
A posting on SOLOSEZ, one of the few listservs I have time to read these days after following some of the tips in "50 Ways to Market Your Practice," informs me that Above the Law thought that compilation was pretty... [Read More]
» Why You Need to Look Outside the Box from Effective, Ethical Marketing For Attorneys
David Ward and Grant Griffiths both commented on the ABA "Marketing" article that completely forgot to mention blogging. Oh well...As long as lawyers keep looking inside the lawyer industry for marketing advice, we'll keep getting lame, boring marketin... [Read More]
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
|
| Macs In Law Offices (MILO) |
| Visit this group |
Grant, I'd be suspicious of any list that starts with "join your local chamber of commerce."
Missing from the list:
1. What's your unique reason for being in business? If you can't answer that question then no amount of marketing can help you. Can you give a consumer a reason to "start the conversation" with you first over all of the other choices (including the choice to do nothing) that they have.
2 What's your offer? "Free Consultation" is not a unique offer. Again, give the consumer a reason to initiate contact.
3. Not very surprised that becoming a published arthur is not on the list. It's one of the most effective ways to establish yourself as the "obvious expert" but its really 'outside the box.'
Posted by: Ben Glass | November 03, 2007 at 06:05 AM
I'm ditching my blog and stocking up on vinyl briefcases!
Posted by: Leanna | October 22, 2007 at 10:54 AM
Yes, it's because the ABA just does not get it.
Posted by: Chris McKinney | October 20, 2007 at 10:45 AM
Grant-
Thanks for sharing. Some good suggestions on that list that I am going to try to adopt. Sorry about the Yankees. Sad to see Joe go. Chris
Posted by: Chris Earley | October 19, 2007 at 07:54 PM
Exactly Susan. However what bothers me the most is that a trade organization that is suppose to be looking out for its members, so drops the ball.
Posted by: Grant Griffiths | October 18, 2007 at 06:56 PM
Grant, the author acknowledges this list was compiled in large part from the Solosez listserv of nearly 2000 solo lawyers. What does surprise me, as it should you, is the list of 2000 solos did not suggest the value of any internet presence, never mind blogging. It shows there is a strong need for broader education of this invaluable marketing tool to those who can really utilize it very quickly to greater profitability.
Posted by: Susan Cartier Liebel | October 18, 2007 at 06:43 PM
The only value I have found in the ABA regarding marketing is that is publishes Foonberg's excellent tome on starting your own practice and another volume about solo practice, albeit at quite high rates!
Posted by: Kevin P. Camden | October 18, 2007 at 05:18 PM