Top 10 Strategic Benefits of Blogging

A question I get often when visiting about blogging with other lawyers is: "How can a blog benefit my law practice." The following list is actually taken from a blog about real estate. However, all 10 benefits apply to a law practice.

Search Engine Marketing

Blogs give you an increased presence on major search engines, like Yahoo! and Google. A well-written, routinely updated, keyword-oriented blog can enhance your chances of garnering high rankings on search engine return pages.

Direct Communications

Blogs provide a way for you to speak directly, openly and honestly with your customer.

Brand Building

Blogs serve as another channel on which to promote your brand and company.

Competitive Differentiation

Because blogs give you the opportunity to tell your story over and over, they help set you apart from the competition.

Relational Marketing

Blogs allow you to build personal, long-lasting relationships with your customers that foster trust.

Exploit the Niches

Blogs help you fill your particular industry niche.

Media & Public Relations

Blogs are excellent PR tools. The media calls you, not your competition.

Position You as an Expert

Blogs enable you to articulate your viewpoints, knowledge and expertise on matters pertaining to your industry.

Reputation Management

Blogs help you manage your online reputation.

Low Cost

Blogs are inexpensive to set up, operate and maintain.

Source for Post: RIS Media

Comments

[Paul Chaney]

I'm the guy that developed that list originally. I run a business blog consulting company called Radiant Marketing Group. My colleague Richard Nacht and I are writing a book for McGraw-Hill using those 10 strategies as the basis. It's due out in the fall. And, yes, you're right. Those apply to the legal industry and many others as well.

[Christopher Salazar]

This is a great post.

However, in my opinion I would say that positioning yourself as an expert is the most important. Afterall, if your customers read your blog and you illustrate your expertise better than anyone else in your field, you will definately have the edge!

I like these types of blog entries.

-Chris

[Grant Griffiths]

Thank you for your comment Shawn. I will certainly keep that in mind and strive to bring you more postings on other items other than blogging.

[shawn allen]

you like blogging....we get it. is it just me or does it seem like the majority of posts on this blog (and most other blogs) are about how great blogging is? it reminds me of the chicken and egg scenario....what came first, the blog or the post about how great it is to blog?

i love the posts on working from home (or the golf course) and technology but i think we have reached the quota on "blogging is the greatest thing since sliced bread" posts.